|
Play to win:
leverage your assets now …
The investment of landscaping, paint and decorations is your
properties best calling card. Maximizing results from each property’s
micro-market is key. Your own web address or url, (ex: Ryansmill.com)
is easily remembered. Focus groups have stated they can’t
remember phone numbers, but, they CAN REMEMBER URLS. Your web
address marketed on signs, banners, newspaper ads, brochures,
business cards allows you to leverage your assets.
Everything you need, nothing you don’t
…
Our sites focus on the elements needed to motivate your prospects.
Every site begins with a unique positioning statement, or
feature/benefit headline, designed to grab attention.
Each property has inventory they want to move. We make
sure your specials are easy to find. We change them
when your specials change, monthly or sooner. |
|
"But
we already have properties listed on our Management Company’s
site…"
Management sites are a great way to highlight a portfolio of
clients. But it raises some important questions.
Do you have a web address that prospects can easily remember?
Do you aggressively present the features and benefits of each
property in a way that grabs attention?
Do you change out specials regularly?
Do you offer online credit applications?
Owner/investors around the country are finding the benefits of
unique sites for each property far outweighs the convenience of
sites “nested” in the management company site.
"We’re already included
in an apartment magazine's website …"
The apartment magazines can offer your property a page, but
in an extremely competitive environment. They also can’t offer
you a url that you can leverage on all of your marketing materials.
Research is finding that prospects are rebelling against the mere
commoditization of apartment communities. |